Alice in Wonderland

Stamp name: The White Rabbit

Value: Second Class

Release date: 6 January 2015

About this stamp

The first stamp in the collection depicts the legendary White Rabbit leading Alice on an extraordinary adventure – changing her life forever.

To celebrate the 150th anniversary of the publication of Alice’s Adventures in Wonderland, Royal Mail commissioned award-winning illustrator Grahame Baker-Smith to illustrate 10 iconic scenes from Lewis Carroll’s magical story.

The stamps provide a fresh, vibrant interpretation of unforgettable characters such as the White Rabbit, the Cheshire Cat and Alice herself, bringing the story to life with new vivacity.

Grahame Baker-Smith
Grahame Baker-Smith, who illustrated the stamps in the Alice in Wonderland collection, writes and creates books as well as illustrating classics such as Pinocchio and Robin Hood. His picture book FArTHER (2011) won the UK’s Kate Greenaway award for book illustration. 

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Design Godfrey Design
Stamp format/size Square 35mm x 35mm 
Printer International Security Printers
Print process Lithography
Perforation 14.5 x 14.5 
Phosphor Bars as appropriate
Gum PVA 
Number per sheet 30/60

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Presentation Pack
The presentation pack, designed by Godfrey Design and written by Professor Hugh Haughton, tells the story of the creation and publication of Alice’s Adventures in Wonderland.

Beautifully illustrated, it includes a photograph of Alice Liddell (the inspiration for the book's protagonist) taken by Reverend Charles Lutwidge Dodgson (Lewis Carroll's real name) as well as reproductions of pages from his first hand-written manuscript.

First Day Cover
The First Day Cover features a striking illustration of the White Rabbit by Grahame Baker-Smith.

Two special pictorial postmarks were created by Royal Mail to accompany the Alice in Wonderland Special Stamp collection.

The first postmark, made available as a handstamp at Tallents House, Edinburgh, features an illustration of the Mad Hatter’s hat as drawn by John Tenniel for the original edition of Alice’s Adventures in Wonderland.         

The second pictorial postmark – issued in Oxford, where Dodgson lived and worked – features the Rabbit’s pocket-watch. An alternative, non-pictorial ‘First Day of Issue’ postmark was also available at Oxford.